The old website was outdated and cluttered with data, making it hard to convey the brand. Graphs, tables, filters, and charts were difficult to read and interact with, limiting access to relevant information.
A poor information hierarchy made navigation challenging, while forms and interactive elements ignored UX best practices, frustrating users. Important documents, links, and actions were not intuitively displayed, discouraging users from returning.
The Solution
The new website implements an Atomic Design system for a consistent design language across platforms. Pages and sections are restructured to align with business goals, with a redesigned top navigation for easy access to information. Enhanced design elements evoke an emotional response and engage users, while improved data visualization ensures clarity. Intuitive forms boost conversions, and there are clear action buttons with efficient element mapping to enhance usability.
The Challenge
The old website was outdated and cluttered with data, making it hard to convey the brand. Graphs, tables, filters, and charts were difficult to read and interact with, limiting access to relevant information.
A poor information hierarchy made navigation challenging, while forms and interactive elements ignored UX best practices, frustrating users. Important documents, links, and actions were not intuitively displayed, discouraging users from returning.
The Solution
The new website implements an Atomic Design system for a consistent design language across platforms. Pages and sections are restructured to align with business goals, with a redesigned top navigation for easy access to information. Enhanced design elements evoke an emotional response and engage users, while improved data visualization ensures clarity. Intuitive forms boost conversions, and there are clear action buttons with efficient element mapping to enhance usability.
The Results
40% boost in engagement with new homepage
35% reduction in search time
60% increase in product interactions
Our Process
The Synechron Experience Design team used UX research, prototyping, testing, and iteration to craft a seamless, intuitive, and engaging experience.
Content design: Collaboration with the client refined content, ensuring hierarchy, tone, and clarity for better user engagement.
Design research: Research conducted to identify pain points, align UX principles with business goals, and analyze brand guidelines.
Site mapping: Created a structured site map to improve information hierarchy and page organization.
Style definition: Designed sample pages, iterated with stakeholders, and secured final design approval.
Detailed design: Built interactive pages based on the approved site map and handed over the final design for development.
About Digital
3
Core Capabilities
550+
Digital Transformations
1,000+
Experience Crafters
Our Service Offering
We conduct qualitative and quantitative research to understand customer needs, behaviors, and pain points, ensuring informed design decisions.
We map out end-to-end customer journeys to identify gaps and create seamless, omnichannel service experiences.
We define vision, goals, and phased plans to align business objectives with customer needs for scalable digital products.
We use data-driven insights, A/B testing, and analytics to improve adoption, retention, and overall product performance.
We design and build responsive, high-performance apps optimized for various devices and platforms.
Our Service Offering
User research and insights
We conduct qualitative and quantitative research to understand customer needs, behaviors, and pain points, ensuring informed design decisions.
Service design
We map out end-to-end customer journeys to identify gaps and create seamless, omnichannel service experiences.
Product strategy and roadmapping
We define vision, goals, and phased plans to align business objectives with customer needs for scalable digital products.
Growth and optimization
We use data-driven insights, A/B testing, and analytics to improve adoption, retention, and overall product performance.
Web and mobile app development
We design and build responsive, high-performance apps optimized for various devices and platforms.
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