India EN

2 minute read

The Challenge

The old website was outdated and cluttered with data, making it hard to convey the brand. Graphs, tables, filters, and charts were difficult to read and interact with, limiting access to relevant information.

A poor information hierarchy made navigation challenging, while forms and interactive elements ignored UX best practices, frustrating users. Important documents, links, and actions were not intuitively displayed, discouraging users from returning.

The Solution

The new website implements an Atomic Design system for a consistent design language across platforms. Pages and sections are restructured to align with business goals, with a redesigned top navigation for easy access to information. Enhanced design elements evoke an emotional response and engage users, while improved data visualization ensures clarity. Intuitive forms boost conversions, and there are clear action buttons with efficient element mapping to enhance usability.

The Results

40% boost in engagement with new homepage
35% reduction in search time
60% increase in product interactions

Our Process

The Synechron Experience Design team used UX research, prototyping, testing, and iteration to craft a seamless, intuitive, and engaging experience.

Content design: Collaboration with the client refined content, ensuring hierarchy, tone, and clarity for better user engagement.

Design research: Research conducted to identify pain points, align UX principles with business goals, and analyze brand guidelines.

Site mapping: Created a structured site map to improve information hierarchy and page organization.

Style definition: Designed sample pages, iterated with stakeholders, and secured final design approval.

Detailed design: Built interactive pages based on the approved site map and handed over the final design for development.

About Digital

3

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550+

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1,000+

Experience Crafters

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