Using NLP to discover new client insights and empower Banking Relationship Managers to drive purposeful conversations with their clients.
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Data, Cloud, Analytics
Client Insights platform, NLP, Squirro - a cloud-based on-premises platform
Banking relationship managers (RM) are the face of a bank and the key point of contact for their clients; therefore, empowering them is key to maintaining customer loyalty and increasing the share of the wallet.
Through the combined efforts of Synechron, Squirro and the client, the teams came together to deliver a Minimum Viable Product (MVP).
This provided front-line sales with curated client insights extracted from internal and external unstructured data to unlock new opportunities.
Empowering banking relationship managers (RM) by delivering a MVP that provided front-line sales with curated client insights extracted from internal and external unstructured data to unlock new opportunities.
We conducted a workshop to understand how to address our client requirement and develop a systematic workflow to achieve the objective. We referred to our previous projects which helped us define our MVP.
In partnership with Squirro, the team created a new platform to deliver relevant contextual content for client-facing staff, including RMs, bankers, corporate finance, and sales, to drive cross-location collaboration and uncover new revenue streams.
We leverage our expertise and advanced analytics such as NLP and the Squirro platform to gain insights into customers, partners, and market trends using AI. This enhanced client intelligence, bringing together industry best practice and the latest in AI technologies across 4 markets: Singapore, UAE, UK, and France.
In 6 months, our cross-functional platform helped RMs and client-facing staff generate the insights to unlock new opportunities whilst achieving a major milestone.
The MVP is now being scaled to an enterprise-wide solution, which will help improve time-to-market, enhance client experience, and accelerate the front-line's journey towards new ways of working by embracing digital capabilities.
Being the face of the banking ecosystem, the RMs are the key point of contact for clients. Therefore, Synechron in collaboration with Squirro developed a one-stop-shop for RMs and Sales to access all insights and recommendations around their client's universe.