Banking in the UAE faces key challenges in terms of accessibility and the user experience. Customer onboarding is hindered by identity verification friction − requiring a physical EID card and in-person branch visits. Existing school payment apps are limited, reducing the user experience, and no tailored banking solutions for teenagers existed, leaving a gap in the market. Finally, payment processes across banking services aren’t seamless, meaning transaction inefficiencies.
The Solution
To enhance banking accessibility in the UAE, we implemented a mandatory in-app UAE pass integration, removing the need for physical EID verification. This enabled a seamless digital onboarding experience by eliminating wet signatures for account opening and debit/prepaid products. School fee payment services were upgraded, with additional features, improving usability.
Additionally, we introduced a dedicated teen banking solution, addressing a key market gap and empowering young users with tailored financial tools.
The Challenge
Banking in the UAE faces key challenges in terms of accessibility and the user experience. Customer onboarding is hindered by identity verification friction − requiring a physical EID card and in-person branch visits. Existing school payment apps are limited, reducing the user experience, and no tailored banking solutions for teenagers existed, leaving a gap in the market. Finally, payment processes across banking services aren’t seamless, meaning transaction inefficiencies.
The Solution
To enhance banking accessibility in the UAE, we implemented a mandatory in-app UAE pass integration, removing the need for physical EID verification. This enabled a seamless digital onboarding experience by eliminating wet signatures for account opening and debit/prepaid products. School fee payment services were upgraded, with additional features, improving usability.
Additionally, we introduced a dedicated teen banking solution, addressing a key market gap and empowering young users with tailored financial tools.
The Results
UAE pass cuts verification time by 50%, streamlining onboarding
No wet signatures reduces account setup times by 60%
Teen banking taps into a $500M market, driving financial literacy early
Our Process
We analyzed market trends, mapped user journeys, designed workflows, built high-fidelity prototypes, and delivered an MVP with a structured sprint plan.
Discovery: We analyzed the existing app, market trends, and technology, to identify strengths, opportunities, and areas for improvement.
Product mapping: We defined key user journeys and features, mapped technology requirements, conducted API analysis, and built a service blueprint with cross-functional teams.
Journey development: We created information architecture, detailed user flows, and wireframes, while defining the future technology architecture.
Final designs: We conducted design reviews and usability tests, leading to high-fidelity UI designs and a functional prototype for stakeholder validation.
MVP delivery: We developed a sprint plan, defined the delivery scope, and completed technology scoping to ensure efficient execution of the product vision.
About Digital
3
Core Capabilities
550+
Digital Transformations
1,000+
Experience Crafters
Our Service Offering
We design intuitive, accessible, and visually engaging interfaces that enhance user satisfaction and drive adoption.
We leverage AI, blockchain, and other emerging technologies to drive new product opportunities and competitive differentiation.
We manage digital product lifecycles, using Agile methodologies, ensuring continuous iteration, value delivery, and market fit.
We design and build responsive, high-performance apps optimized for various devices and platforms.
We implement robust security measures, data protection protocols, and industry compliance standards to safeguard digital assets.
Our Service Offering
UX/UI design
We design intuitive, accessible, and visually engaging interfaces that enhance user satisfaction and drive adoption.
Innovation and emerging tech exploration
We leverage AI, blockchain, and other emerging technologies to drive new product opportunities and competitive differentiation.
Agile product management
We manage digital product lifecycles, using Agile methodologies, ensuring continuous iteration, value delivery, and market fit.
Web and mobile app development
We design and build responsive, high-performance apps optimized for various devices and platforms.
Security and compliance
We implement robust security measures, data protection protocols, and industry compliance standards to safeguard digital assets.
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