2 minute read

    The Challenge

    Banking in the UAE faces key challenges in terms of accessibility and the user experience. Customer onboarding is hindered by identity verification friction − requiring a physical EID card and in-person branch visits. Existing school payment apps are limited, reducing the user experience, and no tailored banking solutions for teenagers existed, leaving a gap in the market. Finally, payment processes across banking services aren’t seamless, meaning transaction inefficiencies.

    The Solution

    To enhance banking accessibility in the UAE, we implemented a mandatory in-app UAE pass integration, removing the need for physical EID verification. This enabled a seamless digital onboarding experience by eliminating wet signatures for account opening and debit/prepaid products. School fee payment services were upgraded, with additional features, improving usability.

    Additionally, we introduced a dedicated teen banking solution, addressing a key market gap and empowering young users with tailored financial tools.

    The Results

    UAE pass cuts verification time by
    50%    , streamlining onboarding

    No wet signatures reduces
    account setup times by 60%

    Teen banking taps into a $500M
    market, driving financial literacy early

    Our Process

    We analyzed market trends, mapped user journeys, designed workflows, built high-fidelity prototypes, and delivered an MVP with a structured sprint plan.

    Discovery:

    We analyzed the existing app, market trends, and technology, to identify strengths, opportunities, and areas for improvement.

    Product mapping:

    We defined key user journeys and features, mapped technology requirements, conducted API analysis, and built a service blueprint with cross-functional teams.

    Journey development:

    We created information architecture, detailed user flows, and wireframes, while defining the future technology architecture.

    Final designs:

    We conducted design reviews and usability tests, leading to high-fidelity UI designs and a functional prototype for stakeholder validation.

    MVP delivery:

    We developed a sprint plan, defined the delivery scope, and completed technology scoping to ensure efficient execution of the product vision.

    About Digital

    3

    Core Capabilities

    550+

    Digital Transformations

    1,000+

    Experience Crafters

    Our Service Offering

    Cloud platform

    We offer strategy, architecture and hands-on engineering of secure, scalable, cloud landing zones and hosting platforms.

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    We unlock developer productivity with Infrastructure-as-Code templates and deployment pipelines with frictionless controls.

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    We implement preventative and detective controls for highly regulated enterprises, to ensure the security of their users, data and apps in the cloud.

    Application modernization and migration

    We facilitate the adoption of cloud native architectures and modern infrastructure management practices for application ecosystems.

    Enterprise transformation

    We work with customers to build agile operating models that transcend traditional silos, allowing them to extract the full value from their public cloud investments.

    Connect with us

    March 2026

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