James Broomhead
Head of Product Engineering,Synechron (ServiceNow)
ServiceNow
As ServiceNow platforms scale across the enterprise, many organizations consider establishing a Centre of Excellence and Innovation (CoEI) to manage growing demand, governance and innovation. But creating a CoEI is not simply a rebranding exercise, and, in some cases, it may be premature. This whitepaper helps leaders step back and assess whether a CoEI is the right next step, or whether existing platform teams and operating models can be evolved to deliver greater value first.
This paper explores what a Center of Excellence and Innovation is, and what it is not, clarifying its role as an outward‑facing capability designed to engage the business, align strategy, and sustain platform excellence over time. It outlines how a CoEI should be shaped around organisational needs, maturity, and readiness, rather than adopting a one‑size‑fits‑all model.
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