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2 minute read

    The Challenge

    Banking in the UAE faces key challenges in terms of accessibility and the user experience. Customer onboarding is hindered by identity verification friction − requiring a physical EID card and in-person branch visits. Existing school payment apps are limited, reducing the user experience, and no tailored banking solutions for teenagers existed, leaving a gap in the market. Finally, payment processes across banking services aren’t seamless, meaning transaction inefficiencies.

    The Solution

    To enhance banking accessibility in the UAE, we implemented a mandatory in-app UAE pass integration, removing the need for physical EID verification. This enabled a seamless digital onboarding experience by eliminating wet signatures for account opening and debit/prepaid products. School fee payment services were upgraded, with additional features, improving usability.

    Additionally, we introduced a dedicated teen banking solution, addressing a key market gap and empowering young users with tailored financial tools.

    The Results

    UAE pass cuts verification time by 50%, streamlining onboarding
    No wet signatures reduces account setup times by 60%
    Teen banking taps into a $500M market, driving financial literacy early

    Our Process

    We analyzed market trends, mapped user journeys, designed workflows, built high-fidelity prototypes, and delivered an MVP with a structured sprint plan.

    Discovery: We analyzed the existing app, market trends, and technology, to identify strengths, opportunities, and areas for improvement.
    Product mapping: We defined key user journeys and features, mapped technology requirements, conducted API analysis, and built a service blueprint with cross-functional teams.
    Journey development: We created information architecture, detailed user flows, and wireframes, while defining the future technology architecture.
    Final designs: We conducted design reviews and usability tests, leading to high-fidelity UI designs and a functional prototype for stakeholder validation.
    MVP delivery: We developed a sprint plan, defined the delivery scope, and completed technology scoping to ensure efficient execution of the product vision.

    About Digital

    3

    Core Capabilities

    550+

    Digital Transformations

    1,000+

    Experience Crafters

    Our Service Offering

    UX/UI design

    We design intuitive, accessible, and visually engaging interfaces that enhance user satisfaction and drive adoption.

    Innovation and emerging tech exploration

    We leverage AI, blockchain, and other emerging technologies to drive new product opportunities and competitive differentiation.

    Agile product management

    We manage digital product lifecycles, using Agile methodologies, ensuring continuous iteration, value delivery, and market fit.

    Web and mobile app development

    We design and build responsive, high-performance apps optimized for various devices and platforms.

    Security and compliance

    We implement robust security measures, data protection protocols, and industry compliance standards to safeguard digital assets.

    Connect with us

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    Our Capabilities

    Artificial Intelligence

    Artificial Intelligence

    We partner with companies to harness the potential of AI technology to revolutionize their business.

    Cybersecurity Services

    Cybersecurity Services

    We partner with organizations to leverage AI-powered cybersecurity solutions, enhancing their threat detection and response.

    Salesforce

    Salesforce

    Partner with us to connect, automate, and grow — with trusted, AI-driven Salesforce digital solutions that put people at the heart of innovation.

    Cloud & DevOps

    Cloud & DevOps

    Accelerating Cloud adoption to increase the speed of delivery.

    Consulting

    Consulting

    Providing strategy, planning and leadership to accelerate end-to-end digital transformation.

    Data

    Data

    Helping enterprises move to  modern data solutions and deliver reliable analytics at scale.

    Digital

    Digital

    Creating user experiences that people love, by exceeding expectations.

    Software Engineering

    Software Engineering

    Assisting clients to create change that matters – transformation, enabled by technology and sustained through capabilities.

    Discover what we do