United Arab Emirates EN


Digital & Software Engineering


Proposition Design & Go-to-Market Strategy


  • In-depth market research
  • 2-year release plan aligned to product strategy 
  • Architecture designed to scale 
  • Fintech ecosystem design to accelerate delivery 


We invested time reviewing the existing customer experience and looked across the market to understand strengths/opportunities across regional and international banking products to come up with sustainable solutions.

We assembled a cross-functional team and created a detailed service blueprint, including key APIs. The team conducted a detailed analysis of 3rd party vendors in line with the business requirements for the product. Through multiple workshops, and in collaboration with the business, we defined the entire information architecture of the product and detailed user flows of key journeys.

Our Discovery Process

Synechron was tasked with reimagining the product roadmap and redesigning the application to transform this offering into a fully digitized family banking solution.

Workshops & Analysis

In the initial phase of this project, we conducted primary and secondary research, and collected various feedback from users to provide an overview of what has been delivered already and what has been successful to measure future growth.

Product Strategy

We identified the potential product propositions the users wanted and measured against the market gap opportunity. We designed a 2-year release plan, which spanned 4 large scale product proposition releases across accounts, lending, credit, and junior account experiences.

Prototyping Experiences

We decided early on what where the valuable insights that we wanted to gather from users. To do this we created interactive prototypes of key journeys such as onboarding, moving money and topping up a junior account. The team tested the prototypes through user testing workshops to refine the journeys, to create the most optimal customer experience.


Experience Design

  • As-is analysis
  • Market research
  • Product wireframes
  • Interactive prototypes


  • Product strategy
  • Ecosystem design
  • User requirements definition
  • Business process workflows


  • To-be architecture design
  • Technology stack definition
  • Requirements assessment
  • Implementation sizing

Throughout the process, the customer’s voice and the experience were key focus for us and we started by speaking to users early. We created a robust delivery plan covering all aspects needed to successfully take the product to market. This included user stories as well as a detailed sprint and release plan. We kick off a planned sprint delivery to ensure that the product is designed in detail, with regular testing cycles in parallel to the build.

Synechron led both the design and the backend technology for this crucial upgrade to the mobile banking application. The entire Synechron team delivered exceptionally high-quality work from the proposal, all through delivery and project completion as well. Our relationship with Synechron is the true spirit of partnership, as we found the organization pragmatic, efficient and friendly.

Head of Business Development

Global Cards & Payments Provider

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