Serbia EN

2 minute read

The Challenge

The product startup, providing non-emergency medical transport, faced challenges with unclear onboarding, a cluttered interface, and cumbersome navigation. Users struggled to book rides efficiently, and limited technology made feature expansion difficult. The hybrid app approach led to experience gaps, causing friction for healthcare providers and patients.

The goal was to streamline the platform, enhance usability, and ensure seamless ride booking for improved patient care.

The Solution

We redesigned the platform to improve usability and efficiency. A clearer onboarding process reduces friction for users. We decluttered the interface, focusing on essential information and intuitive navigation. Upgrading the technology stack allows for easier feature expansion and a smoother experience. By shifting from a hybrid model to a more scalable solution, we enhanced performance and reliability.

The result is a seamless, user-friendly ride-booking experience for healthcare providers and patients.

The Results

Intuitive design boosts task completion rates by 40%

Native and web apps enable 2x faster feature deployment

Streamlined workflows and navigation cuts friction in the booking process

Our Process

A structured end-to-end process designed, developed, and launched a seamless, scalable, and user-friendly transportation platform.

Research and analysis: Insights gathered on user needs, tech gaps, and industry best practices.

UI/UX Design: Created wireframes, prototypes, and branding-compliant designs.

Technology assessment: Evaluated the current stack and defined future architecture.

Development: Built native mobile and responsive web apps.

Testing and iteration: Conducted usability testing, fixing issues, and refining features.

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A Non-Emergency Medical Transport App for Healthcare Providers and Patients