2 Minute Read

    The Challenge

    Parents struggle with giving their children cash allowances, tracking their spending, and ensuring they develop good financial habits. At the same time, kids face challenges in managing their money, tracking savings, and frequently borrowing or lending money. Currently, the lack of a seamless system makes financial management difficult for both.

    What’s needed is a straightforward solution to simplify allowance distribution, improve spending visibility, and encourage financial literacy.

    The Solution

    A family banking app was developed to simplify financial management.

    Parents can automate allowance transfers, eliminating cash handling. Real-time dashboards offer visibility into spending and savings for both parents and children. Gamified financial education and spending insights promote responsible money habits. Meanwhile, peer-to-peer transfers within the family reduce borrowing friction, making financial management seamless and efficient.

    The Results

    The first family banking
    proposition     in the UAE

    A new customer base has boosted upsell rates by 30% across products

    New revenue streams increase retention, driving 3x lifetime value

    Our Process

    We identified gaps and developed a user-friendly app for kids and parents to track and manage their shared financial relationships.

    Workshops

    We conducted market research to analyse strengths, weaknesses, and opportunities in children's banking. User interviews with parents and kids helped us understand their needs and expectations.

    Research synthesis

    Insights from our research shaped a product strategy, which was reviewed and approved by senior management to ensure alignment with business goals.

    Product development:

    We prioritized MVP features for a quick launch, mapped key user journeys, and built service blueprints for complex processes like onboarding.

    About Digital

    3

    Core Capabilities

    550+

    Digital Transformations

    1,000+

    Experience Crafters

    Our Service Offering

    UX/UI design

    We design intuitive, accessible, and visually engaging interfaces that enhance user satisfaction and drive adoption.

    Innovation and emerging tech exploration

    We leverage AI, blockchain, and other emerging technologies to drive new product opportunities and competitive differentiation.

    Agile product management

    We manage digital product lifecycles, using Agile methodologies, ensuring continuous iteration, value delivery, and market suitability.

    Web and mobile app development

    We design and build responsive, high-performance apps optimized for various devices and platforms.

    Security and compliance

    We implement robust security measures, data protection protocols, and industry compliance standards to safeguard digital assets.

    Connect With Us

    September 2026

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    Our Capabilities

    Appian

    Appian

    Design, automate and optimize complex business workflows using process orchestration, AI and RPA (Robotic Process Automation) to build enterprise applications faster.

    Artificial Intelligence

    Artificial Intelligence

    We partner with companies to harness the potential of AI technology to revolutionize their business.

    Cloud & DevOps

    Cloud & DevOps

    Accelerating Cloud adoption to increase the speed of delivery.

    Consulting

    Consulting

    Providing strategy, planning and leadership to accelerate end-to-end digital transformation.

    Cybersecurity Services

    Cybersecurity Services

    We partner with organizations to leverage AI-powered cybersecurity solutions, enhancing their threat detection and response.

    Data

    Data

    Helping enterprises move to  modern data solutions and deliver reliable analytics at scale.

    Digital

    Digital

    Creating user experiences that people love, by exceeding expectations.

    Salesforce

    Salesforce

    Partner with us to connect, automate, and grow — with trusted, AI-driven Salesforce digital solutions that put people at the heart of innovation.

    ServiceNow

    ServiceNow

    Assisting clients to optimize their workflows and enhance operational efficiency through tailored ServiceNow solutions.

    Software Engineering

    Software Engineering

    Assisting clients to create change that matters – transformation, enabled by technology and sustained through capabilities.