2 Minute Read

    The Results

    The first family banking
    proposition
    in the UAE

    A new customer base has boosted upsell rates by 30% across products

    New revenue streams increase retention, driving 3x lifetime value

    Our Process

    We identified gaps and developed a user-friendly app for kids and parents to track and manage their shared financial relationships.

    Workshops

    We conducted market research to analyse strengths, weaknesses, and opportunities in children's banking. User interviews with parents and kids helped us understand their needs and expectations.

    Research synthesis

    Insights from our research shaped a product strategy, which was reviewed and approved by senior management to ensure alignment with business goals.

    Product development:

    We prioritized MVP features for a quick launch, mapped key user journeys, and built service blueprints for complex processes like onboarding.

    About Digital

    3

    Core Capabilities

    550+

    Digital Transformations

    1,000+

    Experience Crafters

    Connect With Us

    October 2026

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