2 Minute Read

    The Challenge

    Parents struggle with giving their children cash allowances, tracking their spending, and ensuring they develop good financial habits. At the same time, kids face challenges in managing their money, tracking savings, and frequently borrowing or lending money. Currently, the lack of a seamless system makes financial management difficult for both.

    What’s needed is a straightforward solution to simplify allowance distribution, improve spending visibility, and encourage financial literacy.

    The Solution

    A family banking app was developed to simplify financial management.

    Parents can automate allowance transfers, eliminating cash handling. Real-time dashboards offer visibility into spending and savings for both parents and children. Gamified financial education and spending insights promote responsible money habits. Meanwhile, peer-to-peer transfers within the family reduce borrowing friction, making financial management seamless and efficient.

    The Results

    The first family banking
    proposition     in the UAE

    A new customer base has boosted upsell rates by 30% across products

    New revenue streams increase retention, driving 3x lifetime value

    Our Process

    We identified gaps and developed a user-friendly app for kids and parents to track and manage their shared financial relationships.

    Workshops

    We conducted market research to analyse strengths, weaknesses, and opportunities in children's banking. User interviews with parents and kids helped us understand their needs and expectations.

    Research synthesis

    Insights from our research shaped a product strategy, which was reviewed and approved by senior management to ensure alignment with business goals.

    Product development:

    We prioritized MVP features for a quick launch, mapped key user journeys, and built service blueprints for complex processes like onboarding.

    About Digital

    3

    Core Capabilities

    550+

    Digital Transformations

    1,000+

    Experience Crafters

    Our Service Offering

    Cloud platform

    We offer strategy, architecture and hands-on engineering of secure, scalable, cloud landing zones and hosting platforms.

    Developer experience

    We unlock developer productivity with Infrastructure-as-Code templates and deployment pipelines with frictionless controls.

    Cloud & DevOps security

    We implement preventative and detective controls for highly regulated enterprises, to ensure the security of their users, data and apps in the cloud.

    Application modernization and migration

    We facilitate the adoption of cloud native architectures and modern infrastructure management practices for application ecosystems.

    Enterprise transformation

    We work with customers to build agile operating models that transcend traditional silos, allowing them to extract the full value from their public cloud investments.

    Connect with us

    March 2026

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    Our Capabilities

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    Artificial Intelligence

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    Partner with us to connect, automate, and grow — with trusted, AI-driven Salesforce digital solutions that put people at the heart of innovation.

    Cloud & DevOps

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    Accelerating Cloud adoption to increase the speed of delivery.

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    Providing strategy, planning and leadership to accelerate end-to-end digital transformation.

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    Helping enterprises move to  modern data solutions and deliver reliable analytics at scale.

    Digital

    Digital

    Creating user experiences that people love, by exceeding expectations.

    Software Engineering

    Software Engineering

    Assisting clients to create change that matters – transformation, enabled by technology and sustained through capabilities.