Retail Banking | Synechron

Digital Banking Channels

Creating engaging customer experiences across all retail banking channels.

Mobile and Internet Banking

We’ve designed and built leading retail banking mobile and internet channels that provide a platform for their customers to onboard, transact and engage with support services.

Design-led strategy and implementation for straight-through processing (STP)
Chatbot integration for customer support
Loyalty offers and personal finance management (PFM) integration
‘Run the bank’ support through product management and technical support services

Website Platforms

We work closely with marketing, business and IT functions to create commerce-driven experiences to increase product sales for retail banks.

User-centric product journeys that aim to educate and convert people into loyal customers
Integration of scalable content management solutions with marketing suites
Omni-channel experiences that communicate and track customer interactions between banking channels

Branch Transformation

We apply creativity and technology to traditional retail branch spaces to elevate the customer experience in a connected physical environment.

Branch network assessment and strategy
Customer journey mapping, per segment, and redesign
Software solutions to enable self-service experiences
Interior design and fit-out of branch space

Cards and Payments

We provide end-to-end services for the cards and payments industry, covering issuing, acquiring/merchant and transaction switching.

Complete card issuing lifecycle, covering originations, transaction management, account receivables, statements and fees, collection, loyalty and integrated functions
End-to-end merchant lifecycle, covering merchant onboarding, transaction management, merchant management, dispute, loyalty and integrated functions
Switching lifecycle, covering terminal management, integration, switch setup and configuration, and new scheme interface development
Fraud and risk management

Customer Analytics

Tracking, measuring and driving business outcomes through customer analytics.

Collection

Acquiring information from internal and external channels, preparation and cleanup of extraneous information, and enriching data with known customer attributes.

Data ingestion strategy
Master data management
Data security
Regulatory compliance
Data privacy
Information obfuscation
Data architecture

Analysis

Customer information is segmented into groups based on demographic, historical, and behavioral attributes to enhance prediction and insights, apply broader demographic patterns and predict future behavior.

Data engineering
Regulatory compliance
Federated machine learning
AutoML
Deep learning
GPT / LLM

Insights

With expertise in advanced analytics, we use customer segments and product sales performance information to provide visualized, meaningful insights for data-driven decision-making.

Data insights strategy and architecture design
Data governance and quality control
Insights tools integration and reporting

Personalization

We create personalized experiences for customers, based on analytical findings. We understand and interpret individual behaviours and preferences, and improve and enhance personalization based on demographic shifts over time.

Improved understanding of future trends
More effective strategies for customer retention

Technology Enablement

Leveraging technology platforms to drive commercial growth for retail banks.

Customer Relationship Management (CRM)

We work with retail banks to identify the right CRM solution for their business. With extensive experience implementing enterprise platforms, we ensure solutions are robust, secure and scalable.

Microsoft Dynamics
Salesforce
Fiserv Aperio Call Center

Banking Platforms

We deliver integrated solutions that allow retail banking customers to acquire products digitally, and to view their account transactions in real time.