Japan EN

2 minute read

    The Challenge

    The old website was outdated and cluttered with data, making it hard to convey the brand. Graphs, tables, filters, and charts were difficult to read and interact with, limiting access to relevant information.

    A poor information hierarchy made navigation challenging, while forms and interactive elements ignored UX best practices, frustrating users. Important documents, links, and actions were not intuitively displayed, discouraging users from returning.

    The Solution

    The new website implements an Atomic Design system for a consistent design language across platforms. Pages and sections are restructured to align with business goals, with a redesigned top navigation for easy access to information. Enhanced design elements evoke an emotional response and engage users, while improved data visualization ensures clarity. Intuitive forms boost conversions, and there are clear action buttons with efficient element mapping to enhance usability.

    The Results

    40% boost in engagement with new homepage
    35% reduction in search time
    60% increase in product interactions

    Our Process

    The Synechron Experience Design team used UX research, prototyping, testing, and iteration to craft a seamless, intuitive, and engaging experience.

    Content design: Collaboration with the client refined content, ensuring hierarchy, tone, and clarity for better user engagement.
    Design research: Research conducted to identify pain points, align UX principles with business goals, and analyze brand guidelines.
    Site mapping: Created a structured site map to improve information hierarchy and page organization.
    Style definition: Designed sample pages, iterated with stakeholders, and secured final design approval.
    Detailed design: Built interactive pages based on the approved site map and handed over the final design for development.

    About Digital

    3

    Core Capabilities

    550+

    Digital Transformations

    1,000+

    Experience Crafters

    Our Service Offering

    User research and insights

    We conduct qualitative and quantitative research to understand customer needs, behaviors, and pain points, ensuring informed design decisions.

    Service design

    We map out end-to-end customer journeys to identify gaps and create seamless, omnichannel service experiences.

    Product strategy and roadmapping

    We define vision, goals, and phased plans to align business objectives with customer needs for scalable digital products.

    Growth and optimization

    We use data-driven insights, A/B testing, and analytics to improve adoption, retention, and overall product performance.

    Web and mobile app development

    We design and build responsive, high-performance apps optimized for various devices and platforms.

    Connect with us

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    Our Capabilities