2 minute read

    The Challenge

    Phase 1: Our client needed to establish a customer-centric digital platform for water, energy and cooling services, supporting both B2C and B2B SME customers. Key requirements included self-service onboarding, integrated billing visibility, and scalable case management.

    Phase 2: To meet regulatory requirements and enhance the Customer 360, the client needed to expand retail capabilities, including debt and refund management, support for vulnerable customers, move-in/move-out journeys, and multi-language services.

    Phase 3: The client needed to replace legacy portal and manual (email/Excel) processes with a digital solution to manage connection requests and grid demand. This required secure, role-based access, workflow automation, SLA tracking, and improved visibility of requests, approvals and escalations.

    The Approach

    Phase 1: Delivered a unified B2B and B2C customer portal using Salesforce Experience Cloud and Energy and Utilities Cloud, enabling digital onboarding, integrated billing access, and end-to-end case management with automated routing and a single agent view of customer data. Customer journeys built using Omniscripts for pixel-perfect UI and re-usability across channels.

    Phase 2: Extended the platform to support retail operations, including debt management and payment plans, refunds processing, and enhanced data model for vulnerable customers. Introduced self-service move-in/move-out (change of tenancy) journeys integrated with billing.

    Phase 3: Implemented a Salesforce-based solution for connection and supply requests, enabling digital B2B journeys, internal workflow orchestration, approvals and SLA-driven task management. Provided end-to-end visibility, automation and governance for complex grid demand and connection processes. The solution used OOB Salesforce features including Action Plans.

    The Results

    Self-serve B2C and B2B customer onboarding journey

    Expected 80% reduction in contact center load via self-service capabilities

    Expedited compliance with regulatory change

    Fully automated debt management process

    Accelerated B2B onboarding with digital request and approval workflows

    Real-time demand reports to manage viability of new connection requests

    About Synechron’s Salesforce Practice

    4.90

    Average CSAT

    1,300+

    Salesforce Certifications

    400+

    Salesforce Experts

    Our Service Offering

    Salesforce Consulting and SMEs

    Leveraging industry expertise to provide digital advisory and implementation services.

    Digital Transformation

    Acting as a catalyst to help customers differentiate their customer experience by using the Salesforce platform.

    AI and Agentforce

    Automating processes via advanced ML and modeling sales, marketing and service autonomous assistants.

    Data Strategy and Migration

    With a "cloud-first" approach, Synechron supports customers in transforming and migrating their data infrastructure.

    Proven Implementation Framework

    Using an agile approach to ensure flexibility and ongoing customer input throughout the project lifecycle.

    MuleSoft Integration Solutions

    Enabling data synchronization to provide real-time updates across the entire tech ecosystem.

    Connect With Us

    June 2026

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