Transforming Data Architecture

Our customer, a national government entity, recognized an opportunity to modernize outdated systems and fragmented processes that limited visibility across industry sectors, customers and products. Without a unified analytics capability, teams struggled to anticipate churn, understand customer needs or align services with sector demand, resulting in a reactive operating model.

We delivered an advanced analytics platform that unified CRM, finance and operational data enriched with external datasets such as macroeconomic, socioeconomic and social sentiment data. Analytical models enable exploration of customer behavior, sector trends and product alignment. Predictive analytics supported churn prediction, segmentation and cross-sell opportunities. The modular architecture ensured long-term scalability and integration of future systems.