Client Prospecting
Identifying new clients remains critically important to win business in the Wealth Management Industry. Prospecting teams and Relationship Managers currently rely on personal networks, social tools (such as Facebook and LinkedIn), client referrals and a multitude of news sources to find their next client. These methods are typically cumbersome and non-systematic and only help to source an unqualified list of individuals with limited data points across a long list of individuals that needs to be researched, qualified, and understood manually.
Synechron’s Wealth Tech Accelerator for Client Prospecting enhances a bank’s ability to perform client prospecting by leveraging Big Data and Analytics to automate the process of identifying high-value leads. Existing clients identify their most profitable leads and then by using Artificial Intelligence / Data Science to cluster attributes, wealth managers can then use existing High-net Worth (HNW) and large volumes of demographic data and consumer attributes such those offered by data vendors such as Acxiom to search for similar attributes in a lead list.
A data-driven approach to enhance quantity and quality of prospects
Synechron’s Wealth Tech Accelerator for Client Prospecting has the following features:
To learn more about Synechron’s Wealth Tech Accelerator for Client Prospecting and the work we’re doing email us at finlabs@synechron.com
How we are innovating