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Desmond Ser

UX Designer, Singapore
/ / What I do at Synechron

Create thoughtful experiences for users and elevating brands through great visual design

I’m a User Experience Designer at Synechron Singapore. My role involves close collaboration with business analysts and technology experts to solve our clients' problems. Empathising with users is a fundamental step in the design thinking process that we apply to all our digital projects. Diving deep into human emotions helps our clients to boost their business appeal as we strengthen the ‘Pathos’ in Aristotle’s three modes of persuasion - Ethos, Pathos and Logos.


Collaborating with business analysts and technologists to create visual solutions

/ / Why I joined Synechron

Global environment to leverage on for best practices in design

Synechron allows me to broaden my horizons and learn from industry experts around the globe. Its nurturing environment encourages innovation and stimulates out-of-the-box thinking. The strong foundation in technology helps us to transform good ideas to great, feasible ones.

/ / MY SKILLs, qualifications and experience

Bachelor’s degree in Information Engineering and Media

I bring together two conventionally diverse groups of people - the engineers and the artists. Powered by engineering logic and enriched with creative thinking, I offer a balanced amalgamation of aesthetics and feasibility. I have experience in developing digital products that span across web and mobile. Having interned at multiple MNCs, I gained deep insights into digital consumption from a global perspective.

/ / My personal interests

Food, Football and Travelling on Foot

I love to eat and I live to eat. Football is my passion. On late nights with Champions League games, I can be found playing FIFA on my playstation while waiting for the kickoff. When I’m not working, I like to go for a short getaway and experience the lives of the locals. I use these leisure moments to hone my cinematography skills, capturing each scene with my trusty Sony RX100 M4 which I definitely can’t live without!

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