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Embracing Experience Design for
Asset Management

In an increasingly on-demand world, there is an immense need for Asset Management firms to embrace Experience Design in order to maintain, acquire and expand upon the client business. Recognizing investor complaints regarding Onboarding, Synechron has worked with financial firms to design and build frictionless systems for digital client onboarding, using AI to create a simple client workflow, automate manual tasks, streamline the processing, and enhance Know Your Customer (KYC) data.

Going a step further, Synechron has also applied Experience Design to develop mobile-friendly portals that cater specifically to the end-user, providing them an intuitive means to access and manage their accounts. Additionally, Synechron can work with Asset Managers to develop and train Chatbots, providing clients with an instant, 24/7 informational resource.

Recently, Synechron engaged in a full re-design of a major bank’s mobile corporate credit card application. The previous app yielded just a 10 percent customer mobile adoption, igniting fears that poor usability would cost both new and existing customers. Synechron identified five unique, end-user profiles which informed the development of a highly usable app with profile-specific functions. One year later, the client reported a 75% percent mobile adoption.

Find out how Synechron can help create and execute a customer-centric Asset Management strategy.
Write to marcomm@synechron.com.

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