Why User Experience Design Plays a Central Role in Bank Transformation and Change Management
User Experience Design Plays a Central Role in Bank Transformation and Change Management where new business models are pushing banks to implement holistic experiences across customer journeys. Smarter technologies are delivering new tools like voice, gps sensors, biometrics and AR/VR which are creating new types of experiences for financial institutions and insurance companies alike. This all feeds into how these businesses are thinking about design – as new business models powered by new technology creates new experience models. Whether it’s micro-interactions, data-driven experiences or a shift to B2B2C applications.