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/ / INSIGHTS

Augmented Reality & Virtual Reality

Authored by: Rahul Bansode, Associate Director - Synechron

Introduction
The Digital space around us has changed significantly in the last decade or so, and the amount of time we all spend around digital gadgets is far more than anybody would have ever imagined. The millennial generation that is growing up in this Digital era accepts this as their natural environment and part of the usual routine. Most of us are now quite familiar with internet usage – browsing, shopping, watching a movie, communicating with friends/family. However, even though this is still a virtual environment created in the Digital ecosystem, we have accepted it as a reality and part of our daily routines and lives. Just imagine a day without internet and mobile phones – though not IMPOSSIBLE, it is not VIABLE either.

We still primarily use this Digital ecosystem as 2-Dimensional (2-D) space and time. But with the evolution and acceptance of Augmented Reality (AR) and Virtual Reality (VR) in the entertainment industry, we are slowly getting prepared for the virtual and augmented world – FOR REAL.

AR and VR technology enables new ways of interaction and communication with the virtual world (that does not exist) and merges with the real world. AR and VR are becoming mainstream, but the pace of evolution is quite slow. Currently, the applications of AR and VR are mainly in the Gaming, Entertainment, Marketing, Education, Fashion, and Art industries.

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