/ / INSIGHTS

Consider UX Designer as your next goal

Authored by: Ashish Nangla Sr. Director, Software

So, you love design. Or you really hate bad design, and want to do something about it. Either way, you’re thinking about becoming a UX Designer. Before you make the leap into UX Design, let’s clarify some things. What is a UX Designer? They design user experiences, right? Not necessarily. UX and UI are sometimes confused, and there are some important differences. While some of the negative interactions one may have with an application may be due to its interface, UI and UX are different. UI and Visual Design helps in improving the overall look, feel, and appearance, but doesn’t affect usefulness or usability. While the UI is what the user wll see and use to interact with an application or product, UX is how things work together, using a careful balance between aesthetics and usability, to impact the overall experience a user gets when using that UI, and how a user feels when using a product or application.

In 2018, it’s hard to argue the fact that we live in a completely digital world. Virtually everyone consumes content or services through a digital channel. With this being the case, it is more than likely you’ve encountered negative digital experiences – usually in the form of applications that are hard to use, not intuitive to the user, or just don’t feel right. There can be a number of issues resulting in a sub-par experience, but the most common include: Feature Overload: where apps focus on features and functionalities instead of user goals,

  • Uninformed design: where apps are designed by product owners and developers working on a design solutions, without investment into user research and/or interactions with actual users,
  • Inconsistency because of no defined standards and/or guidelines when it comes to enterprise applications,
  • Old-fashioned look – where design decisions are mostly based upon the technology stack, and applications don’t follow modern design languages, and
  • Cluttered information, where a majority of applications run into an issue – is when there is a lot of content and information screens, with little to no actual content strategy.

And the list can go on to why an application can feel clunky, disconnected, or unproductive. As a frequent user of these types of applications or web pages, you probably will have felt frustration or unhappiness stemming from these experiences, and can understand the pain points of an ill-designed application. If you have experienced this, and feel strongly that things can be done better – why not be part of that change? Here is some more information about becoming a UX Designer.

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