Major US Retail BankAn engaging compliance experience
One of our major bank clients had an internal e-learning system driven by LMS that was used by everyone from interns to full-time employees. The challenge was to make their compliance training experience more engaging and more motivational, rather than just mandated. Traditionally, these long compliance courses didn’t warrant any great level of engagement and employees had a difficult time progressing through the material and understanding the content. Eventually, this impacted the organization’s productivity and even its revenue.
That’s when we came up with the idea of gamifying the e-learning process. Our team developed a real-life game storyline designed around services actually offered by our client, complete with a leaderboard that kept track of all players and let employees compete against each other. This turned into an extremely fun project where we were challenged to design and implement a gamification strategy in a non-gaming domain: Banking compliance.
The gamification of the company’s e-learning resulted in a high level of user engagement.
We provided the following services
to deliver success
User Experience Analysis
Visual Designs
3D Modeling
Rich Media Development
Quality Assurance
Analytics & Reporting
The Gamification approach resulted in an increased user engagement
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