Assessing the Apple Business Chat for Text-based Client Engagements For a Specialized Insurance Services Company
Synechron developed a Proof of Concept for a technology protection insurer with about 200,000 customer calls per day. This included strategizing and developing a comparatively new Apple Business Chat feature for easier, convenient, low friction, a cost-effective customer-agent engagement that deflects incoming calls to text.
We explored the end-to-end processes, requirements, limitations, and costs for deployment of the Apple Business Chat feature. This allows a business to engage directly with customers who are using Apple devices, such as the Apple iPhone, iPad, Mac, or Apple Watch. This tool seamlessly integrates a firm’s direct-messaging capabilities into the Apple Ecosystem, which includes Maps, Safari, Search and Apple Pay, and the Mobile Message App.
Synechron’s delivery of this program included:
How we’ve helped our clients achieve their transformation goals for other large-scale, global programs