Pune, Wednesday, 15th Feb, 2006:
The SDC was formally inaugurated by 24/7 Real Media’s Chief Technology Officer, Jeff Marcus and Development Manager, Bruce Edmiston. An ornate plaque with 24/7 branding was unveiled at the entrance of the SDC to mark the occasion.
The establishment of this SDC marks a defining moment in a period of exponential growth for both Synechron and 24/7 Real Media, and the initiation of a new phase of their relationship, after a year of intensive, synergistic, strategic collaboration.
Via establishment of this SDC, Synechron will offer 24/7 Real Media turnkey infrastructure, management and resource support, and will operate in India as a strategically & operationally replicated, geographically distinct but functionally seamless “extended arm” of the client’s business and global corporate environment.
The new center will offer 24/7 Real Media the advantage of leveraging the power of its own self-contained, physically distinct, secure Enterprise-class Global Development & Delivery Center with its own dedicated resource team.
in keeping with 24/7’s global standards to represent a blend of cutting edge sophistication along with the trademark dynamism and energy of Synechron.
This inauguration formally flags off Synechron’s exclusive, high-end Strategic Development Center Program that enables select clients to leverage the benefits of a synergistic collaboration geared towards establishing their own dedicated offshore centers with all the accompanying time, cost & productivity benefits –all this without any of the capital investment, infrastructural, operational or localization demands of establishing and managing the same.
Speaking on the occasion, Faisal Husain, CEO, Synechron elaborated on the SDC concept, describing it as an enhanced, dedicated, managed global development & delivery center, aimed at offering a turnkey range of services including IT Design & Development, Maintenance & Support Services, Creative Design Services and BPO / KPO. He also outlined plans for setting up similar SDCs for select other US partners shortly-"We have five more clients in the pipeline for this exclusive program and by the end of 2006, we expect the SDC program to have at least 12 members."
“With the emerging trend demonstrating a marked shift in the outsourcing pattern, more and more US based IT companies are now opting for dedicated “managed centers” instead of captive offshore centers. This is primarily to avoid prohibitive capital investment costs, daunting start-up & localization demands, and avoidable administrative hassles. This is also in order to enable a more focused approach towards their core business goals. As against captive setups, dedicated managed centers are known to be far more efficiently run, fully operational right from the first day and are better positioned to optimally manage all employee related issues, including talent management, retention, development of a long term intellectual capital base and ensuring a paradigm of sustainable quality & productivity. Thereby reducing time to market for the client, providing an ongoing cost, quality & productivity advantage and quite simply, delivering more value for less.”
About 24/7 Real Media
24/7 Real Media is a pioneering, US based global interactive marketing and technology products & solutions provider involved in the development & delivery of innovative, cutting-edge solutions for publishers & marketers. These solutions are designed to maximize revenue opportunities and increase advertising operations efficiency.
About Synechron
Synechron is a 400 man, SEI CMMI Level 3 certified Global IT Solutions & Services provider, with offices in New Jersey, Connecticut, Charlotte, Denver, London, UK, and state of the art Development Centers based in Pune, India. Synechron provides a range of solutions to a wide spectrum of industry verticals with a domain focus in the BFSI segment, and expertise in Biotech/Pharmaceuticals, Energy and Utilities, Manufacturing, Telecom and Internet Media & Technology sectors. Synechron’s core competency lies in providing application development and maintenance solutions to a spectrum of top clients across these different industry segments.
Synechron's complete spectrum of software and consulting services include:
- Business-Technology Consulting
- Internet and e-Business Consulting (B2B/B2C)
- Custom Application Development
- System Integration (ERP, mid-range, mainframe)
- Application Development & Re-engineering
- Web Enabling and Maintenance
- Production Support Services
Knowledge Process Outsourcing (KPO) Services:
Synechron also recently introduced a advanced concept in Outsourcing that takes Business Process Outsourcing to the next level enabling global enterprises effectively outsource not just their back-end business processes as conventionally done but also their most critical & complex ‘Knowledge based Processes’-thereby gaining maximum benefits from Synechron’s domain expertise and business model. This initiative forms part of Synechron’s Knowledge Process Outsourcing (KPO) services and Synechron has already set up this model to successfully engage with Financial Services majors.
Clients:
Synechron has handled turnkey projects for leading companies such as Lehman Brothers, Washington Mutual, Bank of New York(G-Trade), Merrill Lynch, Genta Corporation, Knoll, Blue Cross/Blue Shield, Anadigics, Viewpoint Corporation and Modem Media.
- Please write to:
Synechron Corporate Contact:
Siddharth Madhusudan for corporate communications
