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Let the Games Begin: Developing a Digital Strategy for Gamification

Authored by: Mihir Shah, Sr. Director – Digital, Synechron

As part of their emerging digital strategy, one of the tactics financial services and insurance firms will contemplate is gamification. Given 3 Billion hours are invested in gaming per week, 1 Billion gamers are expected to join the market in the next 10 years, and USD 4 Billion in games are available in the app stores, it’s not hard to understand why.

Engaging employees and customers in a fun, interactive way is especially compelling as millennials, who will soon become a much bigger part of the job market, bring with them an interest in smart devices and social games. Businesses have realized if they can tap into this approach for everything from training programs to customer engagement strategies, they might just top the leaderboard.


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