Industries | Digital Media and Technology | Information Services

Today, business related data needs are changing at a fast pace. Financial realities are the driving factors for any business to move ahead. IT often assists businesses with the help of data specifications, gathering which, can be a tedious manual process. It generally requires several back and forth interactions between IT and the business. However, determining the current position of the company can be a trouble-free task, if the factors driving the business are collected, analyzed and summarized at regular intervals.

Some of the services we offer include:

User Experience engineering

In today's competitive world, user experience is considered to be the key of successful software products. UX engineering displays the passion of the creator. It also helps gain popularity among the users. We thoroughly understand that everyone looks and likes a product that is user friendly. Hence, our UI developers pay exclusive attention to usability. We treat UI development as an important part of the architecture and design building. With several years of experience, we have understood that UI development is not an end product, but it's the heart of every development which makes the product more efficient and useful.

As a result, we have a well-established UX engineering process that begins with contextual analysis and observation of the end user of your product. We pay attention to details such as user's day-to-day activity with your product in order to understand their expectations from the product. With the synthesization of this analysis, our UI developers generate UX models and propose design recommendations.

There are various advantages that come along with our UX engineering:

Enhanced brand value
Increased usability
Decreased support cost

Data Services

We, at Synechron, strive to fulfill all sorts of data needs of our clients. We offer an array of data services which enable our customers to manage their data. We are best at offering augmentation services for data warehousing, with the help of which, data warehousing is quickly expanded to acquire new data for composite applications and operational business intelligence. Data migration is effortlessly supported by us. We help insulate the reporting users from various changes in the fundamental data sources.

Conventional data warehousing can take months together since data is distributed across many systems and applications. We make use of data virtualization, in which a conceptual layer deals with the complexity of standardizing various data sources. Our data solution will let you create a common view of data that is spread across various systems and applications. These solutions isolate your business from any external ongoing changes that are often driven by mergers and acquisitions, modernization and improvement in business processes.

Media Analytics

The share of media is increasing in new businesses. However, it is extremely difficult to determine its effect on ROI. The conventional ways of measuring it are not compatible with its data. We offer media analytics solutions which will enable you to track your business performance and reputation.

Augmented Reality

Augmented reality has the power of changing the way people view the world and communicate with each other. This brilliant technology is not new to the world; however its use as a marketing instrument is an entirely new concept. It is a way to showcase your product in a way beyond imagination. And that is why many top-notch brands have entered this race with only one aim – 'WIN'. This is where we enable our partners to grab eyeballs and move several steps towards the winning position. Whether you want to market your product through online applications, promotional campaigns or a special event, augmented reality helps you pull consumer crowd.

Information Architecture & Consulting

When it comes to information architecture, we believe in designing user-centric architecture that is based on a complete analysis of your business, goals, competitors and users. Before we jump on to planning any project, we brainstorm over even the smallest factors that will affect the project and in turn, the business. Hence, all our clients are introduced to customized processes that meet their goals and objectives precisely. In general, our processes follow a structure which may embrace some modification as per individual requirements.

Research on your users
Role development
Interviewing various stakeholders
Analysis of competitors
Re-analyze the existing research

Digital Media and Technology

Horizontal Services

Case Studies

For a large interactive marketing company

Challenge:The Client was looking for an offshore partner to expand its current creative development staff as well as reduce costs and exposure to changing business conditions.

Solution: Synechron worked very closely with the Client to build its creative expertise around the needs and expectations of the Client...

Synestudio, from its inception till date, has been part of the ever changing and rapidly evolving Digital Media domain. To us, process is the core and technology an enabler. Could you enable something you don't understand? Yes, if it's just a sequence of functions you've set out to execute. No, if you're looking to achieve optimum business performance by enabling the underlying technology. Fortunately, we fall into the latter.